Why should I create an app?
A mobile app can increase revenue, customer satisfaction, operational efficiency, social media engagement, visit frequency to your location, and can have many other benefits. The opportunities created by apps for small businesses are valuable and extraordinarily cost-effective.
In addition, mobile technology is growing very quickly, and is already overtaking desktop computing in many places. If you want to connect with your customers, mobile is fast-becoming the most popular channel available.
What types of apps does Oneself Creative make?
iOS apps – that work on Apple devices like iPhones and iPads
Android apps – that work on Samsung, Google, HTC, and other devices
Mobile Websites (HTML5) – that work on almost any device with a mobile browser
(I’m embarrassed to ask, but what’s an “app?”)
Once upon a time, a mobile phone just made calls. Now, only the most basic mobile phones are call-only. Instead, modern smartphones are powerful mini-computers that can run programs called “apps.”
When your business puts out an app, customers can download it to their smartphone and interact with your business on the go. They can perform whatever functions you choose, from simple things to looking up your phone number, location, or upcoming events, to more complicated things like submitting orders or sending a message to a customer service rep.
How do these functions help my business?
They increase revenue. By making it easy for customers to contact your business, visit your location, hear about promotions, and provide referrals, you can increase your revenue. Because apps are mobile, your customers can do any of these things from any location, which makes your business more accessible than ever before.
Online orders have been found to be up to 25% larger! This includes orders submitted through apps. Mobile users also submit orders more frequently.
Mobile coupons are redeemed at 10x the rate of print coupons.
70% of people contact a business after a mobile search, but almost half will head to a competing site if the mobile experience is poor.
They increase customer satisfaction. Mobile apps, especially those that include loyalty programs, keep customers happy, which increases customer retention and referral rates.
Loyalty programs can increase sales by 20% or more!
They increase social media engagement. By making it easy to post about your business to social media platforms, you make it more likely that a customer will do so. This can turn customers into brand promoters, and help boost revenue.
Push notifications have been found to lead to a 30% increase in social media engagement.
They help you compete. Customers have come to expect mobile interaction from almost every business. By offering an app or mobile website, you can get ahead of competitors that do not.
20% of quick-service restaurants already have online ordering, and the number is climbing. Don’t get left behind!
They increase operational efficiency. By letting customers submit orders or customer service requests through your app, you can cut down on phone time for your team members and streamline operations. You can also track activity more easily and find areas to improve.
Some restaurants are now getting a third of online reservations from mobile users.
They increase brand loyalty. Having a direct and regular connection channel to customers deepens the bonds between them and your business, boosting loyalty. Mobile loyalty programs increase this even further.
In short, mobile technology is surprisingly powerful and can generate a wealth of opportunities for small businesses.